Supporting Practical Innovation in Cattle Well-Being

Posted on: June 18, 2018

Bayer’s Head of Global Marketing Farm Animal Products, Almut Hoffman is encouraging cattle farmers, veterinarians and researchers to apply for our Care4Cattle grant.

“To me, ensuring the health and well-being of the animals in our care is the right thing to do. Furthermore, animal well-being is a fundamental driver for sustainability and productivity of any farming operation. It is also becoming more and more a topic of concern for the consumer. Therefore the livestock industry has a tremendous opportunity to advance both the active engagement in animal well-being and the communication about it.

“There has already been much advancement made in this area and positive change has been brought about by innovative thinking livestock professionals and individuals, who continually seek new or better ways and practices in animal husbandry. Bayer has the fundamental belief that improving lives is never a job finished, which is why we want to emphasise the good efforts of livestock professionals who are driving practical well-being advancements on farms, through our Care4Cattle initiative.

“In collaboration with the World Farmers’ Organisation, the Care4Cattle grant initiative looks to find innovative and practical solutions which advance animal well-being. The grant is aimed to support livestock professionals put their ideas into practice – ideas that make a difference to the well-being of cattle. With a total of 30.000 Euro we offer targeted support, not only through funding but also by following the projects through to implementation, sharing our knowledge and expertise to help them succeed.

“The idea that stands behind Care4Cattle is – very much like the projects we want to support – to be practical. If you have a good and innovative idea for a project, the only thing you need is to submit a proposal and to tell us why your project would make a difference. The initiative is open for farmers, veterinarians and researchers – people we see as the key to advancing animal well-being, as they have dedicated their lives to animal health and well-being.

“In a nutshell, we are looking for livestock professionals around the world who are passionate about advancing cattle well-being and have a concrete idea for new or better ways to further improve on-farm practices.”

Find out more about the Care4Cattle grant and how to apply.



June 18, 2018